Moving towards Customer LoyaltyOne of the main business objectives all over the world is how to grow in a cost effective way. There has been alot of talk over the past few years about word of mouth marketing and the positive

Customer relationships in the UKA recent research report, commissioned by Oracle, which questioned 1,500 consumers and 250 contact centre managers, revealed a startling difference between what customer expectations are and the

“During tough economic times, your existing customers are more important to you than ever” A quote from a recent article entitled “Customer experience in challenging times” written by Lior Arussy in mycustomer.com.

Prior to 2005, Percepta managed a Customer Relationship Centre (CRC) for an automotive client and one of the many tasks associated with vehicle repairs such as car hire extension approval and issues with delayed parts. Agents

Being a manufacturer can be challenging at the best of times, especially in highly competitive industries and with today’s economic climate. The highest priority should therefore be maximising customer loyalty to the brand to